Blinn Announcement (Mass Email) Guidelines
- Effective Date:
- March 31, 2015; amended June 30, 2021
- Board Policy Reference:
- CR
Purpose
When appropriate, the Marketing and Communications Department has the ability to send email announcements (“Blinn Announcements”) to broad groups, such as faculty, staff, and students on all campuses.
Objectives
The College District has established mass-mail guidelines that limit the sending of large-scale emails to pertinent information only, which meets the following criteria:
- The information must be related to Blinn College District business,
- The information must be of a critical nature (something recipients need to know),
- The message must be short (1-2 paragraphs is recommended),
- The message cannot include attachments, and
- No reminders (only one message per topic will be sent).
Content
Blinn Announcements may be used to communicate the following types of messages:
- Messages from the Chancellor
- Urgent messages (emergencies and security matters)
- Important informational messages related to the operation of the College
- Time-sensitive official communications from the College Administration
Authority
All Blinn Announcements must be approved in advance by the Marketing and Communications Department as well as the Chancellor or designee. Use of mass emails to announce events, make commercial announcements, or to send personal messages is not appropriate and will not be approved.
Alternatives
Consider these alternatives to a mass emailing in light of the nature and scope of your message:
- Posting Announcements on the Blinn Calendar
- Approved posters/flyers (submit a Marketing Request Form available at https://my.blinn.edu/marketing for these)
- Direct emails by deans, assistant deans, or directors to help disseminate information
- Verbal announcements at group meetings
Procedure
To request a Blinn Announcement, submit a Marketing Request Form.