The Office of Marketing supports the mission, vision and strategic priorities of Blinn College through the development, management, and implementation of the College’s marketing programs.
Working in partnership with the college administration, faculty, staff, student organizations, and the Blinn communities, the Office of Marketing creates and maintains a consistent, positive and dynamic image for Blinn College. Responsibilities include, but are not limited to:
The Office of Marketing is responsible for implementing and supporting marketing strategies developed to advance Blinn College's image and reputation through a variety of channels for multiple internal and external audiences.
The Office of Marketing manages the design and production of official college publications, billboards, promotional pieces, and a variety of departmental marketing needs. We assist clients in developing strong and effective materials that maintain the College's brand and graphic identity.
Advertising allows us to reach prospective students and influencers, communicate with our community, and provide important information to our alumni, faculty, staff, and current students. Blinn’s advertising can be seen in a variety of mediums including radio, television, outdoor billboards, social media, and print advertising.
The Office of Marketing oversees the printing process of marketing materials at Blinn College, which includes the initial print job design, print specifications, cost estimation, vendor selection, printing, and distribution.
All official Blinn publications must be approved by the Office of Marketing. “Publications” include anything that is visible to the general public, such as posters, flyers, calendars, and brochures. Due to the time involved in the printing process, please consult the Office of Marketing early in the planning of your project, as some more detailed projects could take 4-6 weeks from concept to completion.
The Office of Marketing is responsible for the overall design and functionality of the website consistent with the College’s marketing and branding strategies.
Our office works with all departments across the College district to develop, update and maintain their web pages to effectively communicate to our target audiences.
To ensure consistency throughout the College district, the Office of Marketing is charged with overseeing the branding efforts throughout the district. All graphic design for anything specific to Blinn College should be produced by the Office of Marketing.
In regards to logos, Blinn logos are the trademark signature of Blinn College and intended for the exclusive use of the College. All official Blinn logos and verbiage (i.e. “Blinn College,” “Blinn College Buccaneers,” “Blinn,” “Blinn Buccaneers”…) must be approved prior to any type of usage. No reproduction of this visual signature may be used by any vendor, individual, company, organization, or entity for any purpose without permission of the Blinn College Office of Marketing.