Blinn Brand Core Typefaces
Approved brand fonts include Oswald, Roboto, and Georgia. Oswald and Roboto are used primarily for headlines, while Georgia is intended for longer body text and readability across digital platforms. Use of other fonts requires prior approval from Marketing and Communications.
Roboto
System Font Substitute: Arial
Roboto is the voice of our brand. It is modern, yet approachable. Roboto is used primarily for headlines. It may also be used for concise pieces of secondary text.
Oswald
System Font Substitute: Impact or Helvetica Condensed
Oswald is used exclusively for headlines.
Georgia
System Font Substitute: Times New Roman
Georgia is a serif typeface intended to balance the boldness of Roboto and Oswald. It was designed for clarity on computer monitors even at small sizes. Consider it your workhorse for deliverables such as Word documents, emails and PowerPoint presentations. It is also to be used for extensive amounts of text, charts, and tables.
