Frequently Asked Questions

I know who I want to reach with my message, but I’m not sure how best to accomplish that. Can you help?

The Marketing and Media Relations office will help you determine the most effective communications tools to reach your desired audience. Come to us early on, so we can explain your options based on audience appeal and budget. We can also help you create the proper budget prior to submission.

How do I know if a subject is appropriate for issuance to the media?

The subject should be appealing to a broad audience to be released to the media at large. The Marketing and Media Relations office will help determine the best way to reach your desired audience.

Should I write the news release, brochure, commercial, etc. before meeting with the Marketing and Media Relations office about distribution?

Please consult with the Marketing and Media Relations office to determine the best communications tool. The primary consideration is the audience. Our office personnel are expertly trained in writing, editing, design, and production. Let us help craft your message.

What kind of information do I need to provide for a news release?

News releases should answer who, what, where, why, and how. Provide the Marketing and Media Relations office with the basic information for our writers to craft in the proper style for a news release.

What if I want to produce a brochure or a video?

The Marketing and Media Relations office can produce brochures, videos and other products to fit your marketing needs. Meet with us to determine the appropriate medium. Give us the pertinent information and let the experts in our office craft the right words and images to convey your message.

How much time will it take to produce my marketing materials?

The earlier you involve our office the better the finished product will be. A simple one-pager may only take a day or two. A video may take several months. Our office handles multiple requests with a small staff. We appreciate lead time so that we can do our best work for you.

Page Last Updated: November 21, 2008